Omnichannel Marketing for Dealerships: Creating a Seamless Customer Journey
Does your marketing connect with customers during every phase of their car-buying journey? If you’re using omnichannel marketing, it will.
Rising Auto Prices Leading to Increasing Negative Equity Loop
Used car prices are slowly starting to make their way back down after reaching record highs for several years after the pandemic. While this is great news for car buyers who need to start shopping now, it is not so great news for those who had to go to a used car dealership to buy…
Geo-Targeting Strategies for Automotive Advertising: Reaching Local Audiences
Automakers might be global companies, but dealerships are not. This requires auto dealers to employ geo-targeting strategies in their advertising.
Harness the Power of Social Media for Your Car Dealership
The days of advertising car dealerships with shouting television ads are over. If you want eyes on your ads, your car dealership must embrace social media.
The Way We Buy New Cars is Changing
More automakers are expanding pre-and custom ordering to most, if not all, of their models. How are Chevy dealers adapting to the change?
Should Your Dealership Use Snapchat Ads?
One of the most under-utilized ways to reach new car buyers today is through Snapchat ads.
Should You Use LinkedIn to Sell Cars?
LinkedIn is known for being for working professionals to connect together, but it can be a great place for you to sell cars.
Voice Search Can Help You Sell More Cars
You’ve probably used voice search for something recently and you might not have thought about what you did to initiate this search.
Can You Make Your Car Dealership More Attractive?
The best way to be more attractive to customers is through your online presence which is the result of an excellent marketing strategy.
Facebook Marketplace is the Right Place for Your Dealership Inventory
Currently, there are more than 800 million people and companies using Facebook Marketplace around the world.