Most dealerships still measure website success by traffic numbers and pageviews. But a thousand visitors who browse and leave don’t equal one customer who submits a finance application. Google Analytics 4 gives dealers the tools to track the actions that lead to real revenue, and that shift in measurement is quickly becoming the difference between…
Car shopping rarely starts with a phone call to a dealer. It starts with a Google search, and more often than not, that search has a city name or “near me” attached to it. Local search intent has quietly become one of the most powerful forces in used vehicle marketing, deciding which dealerships get seen…
AI is a huge part of the digital marketing trends going into 2026. If what Adobe just did is any indication, increased use of AI is right around the corner.
Automotive group dealerships face a local search problem. Solving issues with multi-location car dealer SEO can be tricky, but rewarding when done right.
Page speed is one of the most important SEO ranking factors because it directly impacts the user experience on your website. How can you maximize page speed?
The new Google AI Answers are making it more difficult than ever to get clicks on your dealership website pages. What can you do about it?
If your dealership’s website doesn’t appear at the top of search engine pages, you need to boost your SEO to ensure that your website is found by local buyers.
It’s no longer enough to rank high on regular search engines, you’ve got to create a strategy that focuses on GEO vs SEO.
Instead of typing out search terms, many users find it much easier to employ the benefits of voice search. Is your website optimized for this type of search?
Geotargeting allows automotive companies to reach highly specific audiences based on their geographic location. How can you take advantage of these strategies?
