Paid Search vs. Organic -which is better for Car Dealers?
With all of the buzz around Google and Bing these days, it’s hard to know whether focusing on paid search or organic search can drive the best results.
Social Proof –Why It’s Important For Your Dealership
Using social proof, you can influence customers to follow along with others they admire and respect whether that be leaders, celebrities, or neighbors.
Level Up Your Drive with These 4 Auto Gadgets
While many vehicles offer similar technology for navigation and sound these days, there are tons of gadgets that can improve your commute.
Should Dealers Worry About Microsoft Advertising Formerly Bing Ads?
The Underdog Search Engine In short, yes dealers should worry about Microsoft Advertising, formerly Bing Ads. Google is the reigning search engine, but when you take a closer look at its competitors, you’ll find that Bing still holds a large portion of the search engine activity with nearly 133 million users.
Five Digital Marketing Trends Dealers Should Keep Their Eyes On
Now It’s Personal As buyers become more tech-savvy, they frequently begin their auto-buying journey online. We have five digital marketing trends that will give auto shoppers an intuitive and relevant experience.
How Consumers are Using Voice Search with Smart Speakers
Voice-enabled search is growing exponentially and one of the major ways consumers use voice search is with voice-enabled smart speakers. Smart speakers are stand-alone hardware that provides voice-enabled assistance –powered by digital assistants that respond to voice commands. We’re all familiar with the brand names –Alexa (Amazon), Assistant (Google), Siri (Apple), and Cortana (Microsoft).
Impact of the Google June 2019 Algorithm Update
Another Core Update From Google Google recently rolled out its latest core algorithm update in early June 2019, and for the first time, gave developers a heads up so they could prepare for potential shifts in traffic and analytics.
Direct-Marketing & Is It Effective in 2019?
There are still plenty of benefits to using direct-marketing in your strategies even though it’s not the sexiest of marketing strategies.
Shake Up Your Dealership’s Video Presence with These 5 Video Styles
Video is fast becoming the preferred way of consuming content online and therefore video should be an integral part of any business marketing strategy. Creating engaging, informative and impactful marketing videos has never been so easy or as vital to business success. Learn how to improve your dealership’s video presence and increase online engagement.
Is It Worth It to Optimize Voice Search for Bing?
Google the Dominant Search Engine “Ok, Google, find a Chevy dealership near me.” “Hey Siri, what’s the average price of a Dodge Challenger?” Chances are, you’ve used Google, Siri, Alexa, or another voice search assistant to help you find the information you’re seeking. Chances are, those assistants are using Google to see their results. Google…