Since this pandemic hit, we’ve seen the growth of several SEO tools that help businesses find their way to the top of Google search pages.
The COVID-19 pandemic created an impact on the global economy and life as we know it that many of us have never seen before. During this pandemic, more online searches were performed than ever before, which made SEO more important than ever.
The Tools You Want to Use
Moz
Moz is a proven all-in-one SEO toolset. This tool simplifies SEO for everything through the education, software, and community. You can enjoy some free Moz Academy training courses and learn how to audit sites, the local SEO fundamentals, and become SEO certified. If you haven’t used Moz before, now is certainly the time to begin. Among SEO tools, this is one of the most important.
SEMRush
Another fantastic free SEO tool is SEMRush. There is a paid version of this tool, but if you haven’t used it before, you’ll want to begin with the free version. This tool specializes in keyword research, competitor analysis, and ad campaign optimization. You’ll be able to review how impactful the traffic going to your competition is for their businesses as you increase the impact on yours. You’ll love the keyword generation tool and may begin a paid account after you see how SEMRush works.
Ubersuggest
SEO guru Neil Patel has developed Ubersuggest to give us a free tool that has tons of features that are normally only found in premium SEO tools. This means you can play with the big boys and know that you’re not paying for the tools you use. Type in a keyword and it will give you a detailed analysis of the keyword difficulty, search volume, suggested keywords, and much more.
BROWSEO
You need an honest inside look at what your website offers and what needs to be upgraded or improved. This is what BROWSEO happens to offer so that you can improve your SEO and the results you see when your website is searched for. See how your page displays in the SERP and optimize your content while using BROWSEO. This is one of the most important SEO tools for you to use.
Google Search Console
The data for this tool comes directly from Google, making it one of the most impactful SEO tools for the most popular search engine in the world. You can check your indexing status, optimize the visibility of your website, and see how and why your pages are showing up on Google. Put this tool to work and let it be the way you move your website up the rankings on Google.
SERPerator
Search results can vary dramatically based on your location and the device you’re using. This is where SERPerator comes in handy. Among SEO Tools, this one offers you a comparison across various mobile devices and locations. This is extremely important for your small business or a business that relies on local search results. You can see exactly how the results look when a user searches on a device from any major city in the world.
Yoast SEO (WordPress Plugin)
If you’re using WordPress for your business website, you’re going to want to make sure you use the Yoast SEO plugin. This free tool helps you ensure the content you’re presenting on your website meets the criteria built into the tool. This tool is amazing for the analysis and development of the content that you’re adding to your pages. You’ll love the way this tool blends the user experience and the search engine requirements together.
Google’s Mobile-Friendly Test
Is your website easy to see and use on mobile devices? In 2020, this is one of the most important factors in making sure your website is easy to use and find by those visiting your site. Within seconds, Google’s Mobile-Friendly Test can tell you whether or not Google will consider your website to be mobile-friendly. Use the mobile usability report and make improvements to make it easier for customers to enjoy what you have to offer.
Page Speed Tools
Three tools that can be used to improve your page speed are Pingdom, GTmetrix, and Google PageSpeed Insights. If your website doesn’t load within three seconds, most users will move on to another site. This means page speed is extremely important. Choose one of these SEO tools that will improve your page speed and know that you can enjoy excellent results and offer a great website to your audience.
