How can you boost your social media presence for your RV dealership? Thankfully, there are some proven methods to help you increase your online traffic.
Unlike car sales, not everyone is going to buy an RV. That doesn’t mean you don’t have a chance at gaining traffic or followers on social media; you simply have to know the right strategies and follow a proven playbook to deliver the desired engagement level.
Check out these strategies and create the ultimate social media playbook for your RV dealership.
Hashtags matter
You might see the hashtags at the end of social media posts and wonder how important they are to building engagement. These unique and sometimes strange items help put your posts in front of interested users. Hashtags have an important function in marketing, adding relevance and packaging to your social media. They allow users to see a collection of related content when they click on the hashtag. It’s important to research and choose hashtags that have the greatest relevance to your post, ensuring more viewers will see the message you’re sharing online.
Create virtual tours
Technology is fantastic, and you can offer 360-degree virtual tours of the RVs you have or sell. You can do this through your social media pages to promote your RV dealership, especially when you have new models arrive. These virtual tours enable your dealership to be at the top of searches and front of mind for your customers. Your shoppers will love the ability to picture themselves using an RV and enjoying all of its features and amenities, but they can only do this if you offer them several views of what the RV includes.
Share your reviews
Your social media pages are excellent places to share reviews from satisfied customers. Positive reviews can make your dealership stand out, and potential new customers can see their friends, family, and neighbors in your video reviews that are shared online. The collection of reviews that you put together helps build trust and loyalty to your dealership. Even if you don’t have video reviews for every happy customer, a rolling page of reviews can help new shoppers understand what you have to offer.
Use focused engagement
One of the best places on social media platforms for RV dealerships to advertise is in RV-specific groups. Almost every platform has groups that you can post information in and engage with an audience. Some don’t allow advertising, but you can still post blogs and add links to your web pages as a way to engage with potential customers. This focused engagement process allows you to connect with potential customers who are interested in buying or renting RVs for some wonderful adventures out on the open road.
Your geography matters
RV dealers are like car dealers in the stationary nature of their business. As much as things have evolved to allow the purchase of vehicles across state lines, most of your shoppers are located near your dealership. This means you need to harness the power of geo-targeted advertising on social media for your RV dealership. This can give you an advantage in your local area and help you utilize your advertising budget more efficiently than if you didn’t employ geographic targeting in your advertising.
SEO still matters
Although the days of keyword stuffing are gone, you still need a strong SEO strategy to bring more views to your pages and bring your RV dealership to the top of search pages. This means posting informative blog posts on your social media pages, presenting strong video content, and utilizing keywords that make sense and can be implemented naturally within your content. When you want to attract local customers, your SEO content needs to be local-focused to ensure you have the best chance of reaching your geographic audience.
Paid ads matter
It’s extremely difficult for businesses to rely solely on organic search results, which means you need to employ paid advertising strategies to bring more views to your content; you can run paid ads on social media, which should push more views toward the pages of your RV dealership. There are several ways to make paid advertising work for you, but it’s important to understand that you can’t expect to have the desired results by simply utilizing organic searches, which rely on users finding your page through their search results.
These strategies will help you create an excellent social media playbook to drive more views toward your RV dealership, which brings more leads to your team. Will you close those leads and sell more RVs?
