In today’s digital age, engaging with your audience through social media is a must for any dealership. Whether you’re in the business of selling cars, RVs, or boats, how-to videos are a great way to connect with potential buyers and keep them engaged with useful, informative content. These videos help build trust and showcase your expertise.
Read on to discover several video ideas that dealerships can use to engage their audiences, from certified pre-owned cars to boat maintenance and more.
How-To Video Ideas for Car Dealers
Creating videos for car dealerships requires educational and engaging content. Here are some video ideas that will keep customers interested, whether they’re browsing certified pre-owned cars or looking for maintenance tips.
What Goes Into a Multi-Point Inspection for Certified Pre-Owned Cars
Walk customers through the thorough inspection process that every certified pre-owned car undergoes. Explain the different parts of the inspection, from checking the engine and transmission to evaluating the car’s safety features. This reassures potential buyers of the value of choosing a certified pre-owned vehicle.
Car Maintenance 101
Create a series of videos on basic car maintenance tasks like changing oil, checking tire pressure, and replacing air filters. These videos will appeal to both current car owners and potential buyers who want to keep their cars in top condition.
Seasonal Maintenance Tips
Offer advice on preparing a car for different seasons. Winter tips might include checking tire tread and antifreeze levels, while summer tips could focus on the air conditioning system and cooling fluids.
Road Trip Preparation Tips
Showcase how to prepare your car for a long road trip. Highlight packing tips, what emergency items to keep in the car, and how to check the vehicle’s health before hitting the road.
How-To Video Ideas for RV Dealers
RV buyers often seek advice on how to use and maintain their vehicles, making how-to videos a great way to engage them. Here are some topics RV dealers can explore.
RV Maintenance Tips
Provide guidance on maintaining an RV, from checking the water system to inspecting the tires. These tips are especially useful for first-time RV owners who may be unsure of where to start.
Packing Essentials for Your RV Trip
Create a video on the essential items every RV owner should pack for their trip. Highlight must-haves like tools, safety gear, and comfortable living items.
How to Set Up Your RV at a Campsite
Show the step-by-step process of setting up an RV at a campsite, including leveling the vehicle, connecting to utilities, and securing outdoor spaces. This video will be especially helpful to new RV owners.
How-To Video Ideas for Boat Dealers
Boat dealerships can also benefit from how-to videos by helping boat owners navigate ownership and maintenance challenges.
Boat Maintenance Basics
Offer a guide on essential boat maintenance tasks like checking the engine, cleaning the hull, and inspecting electrical systems. These videos will help boat owners keep their vessels in top shape.
What to Pack for a Day on the Water
Create a video highlighting the must-have items for a day trip on a boat. This could include safety gear, sunscreen, snacks, and fishing equipment, making it both practical and fun for viewers.
How to Winterize Your Boat
Offer detailed instructions on winterizing a boat, from draining the water system to covering the boat for storage. This video will be popular as the boating season winds down each year.
Engaging Your Audience Year-Round
By producing a consistent stream of how-to videos, dealerships can build a strong relationship with their audience. Videos about certified pre-owned cars, RV maintenance, and boat care can keep customers engaged, leading to higher satisfaction and potentially more sales. Plus, videos that encourage viewers to tag the dealership or use branded hashtags help boost visibility and attract new customers.
