Forget the TikTok dance crazes or the challenges. Instead, think about the TikTok trends that can help brands grab user attention on this platform.
TikTok seems to move at such a rapid pace that it’s difficult to pin down a real way to engage users. While some advertisers might be scratching their heads to figure out what to put into a video that could reach their desired audience, others understand that this social platform follows the same rules and patterns as others, just at a much faster pace.
Are You Not Entertained!
The famous line from Gladiator is something all creators and advertisers need to consider. TikTok is all about entertainment. Whether you’re creating a series of videos for fun, trying to sell products and services, or working to build an audience through goofy antics, you must entertain your audience. The video limit on TikTok might be frightening to some who want to do long “how to” videos, but if you can break this down into smaller pieces, it’s easy to put a little bit at a time on this platform; just make it entertaining.
Is TikTok a good investment?
While searching for the next great TikTok trends, you could miss out on a rabid audience that’s ready and waiting for your products. Get ready to take over your industry with some amazing ads and creative videos shared across this platform. Use the playfulness of the TikTok style to show the fun side of your brand. Yes, TikTok is a good investment for your advertising dollars; all you’ve got to do is figure out what type of advertising fits on this platform.
Stay updated with new TikTok features
You can’t be at the forefront of this audience without using some of the tools, tricks, and features of the platform. Get to know what’s offered, how it works, and what it says about you and your brand. Last year, TikTok added seven new features, which is an incredibly large number for any social platform. Don’t expect a slowing of new and cool features on this short-form video content platform; it should only grow and become more fun and entertaining in the future. If you want your company to stay ahead, make sure you know what each feature offers and how it works.
Are you trying to target Gen Z?
Social media has become the primary search engine for most Gen Z users. That could be very good for you, especially if you take advantage of the TikTok trends that lead these younger people to your pages. With more young adults turning to Instagram and TikTok for information, it’s more important than ever that your information find its way into a video or image format for these users to find and enjoy.
Who’s telling the story?
Forget the typical brand advertising and boring sales pitches. Tell a real story and let your TikTok followers get to know you. If you think about how interesting your story can be and what you’ve got to offer, it’s possible you’ll have an entire series that many online users want to participate in and enjoy. Could you become a trend on this platform? You can if you allow your page to be authentic and filled with useful information.
Get to know the Memes
It’s hard to spend any time on TikTok and not find some memes and pages filled with jokes and slang that you may or may not understand. That’s ok; as long as you find a good way to use memes to your advantage, you’ll understand how to make TikTok trends work for you. Sometimes the best way to understand what to show and share is by watching and learning what others are doing on this app, which can b a fun time, even though it’s supposed to be work time.
What do you offer that’s new?
No matter whether you’re selling cars or engagement rings, if you’re using TikTok for business advertising, you’ve got something to offer your audience. What makes your products or services new, better, and more useful than other items on the market? This is part of what TikTok users are looking for. If what you’ve got to offer can solve problems or make things easier, some users are likely to share your information with others and help you build your audience through this shared content.
Understanding TikTok trends isn’t that hard when you break it down into parts that are similar to other platforms. Things just move faster on this social media platform; are you ready to keep up?
