Where can online shoppers find your vehicle inventory? Are you running Google Vehicle Ads that bring customers to your dealership?
More car shoppers than ever before have turned to online shopping to find the models they want to drive and enjoy. Nearly every customer searching for their next ride begins their search online and not in-person at the dealership. Most shoppers who show up at your dealership have already done some shopping online and have a pretty good idea of which models they want to consider.
None of this will happen without Google Vehicle Ads. Here are some things you should know about these ads.
What are these ads?
Google offers a marketing solution for car dealers, which makes it easy to showcase your car inventory online and target customers who are actively searching for vehicles. This marketing solution is called Google Vehicle Ads, and it features a specific format that shows new cars that are located nearby and for sale. This format only allows dealerships to promote vehicles, not parts and accessories, which makes it a direct and useful tool for dealers and car shoppers.
Can anyone use these ads?
One of the greatest benefits of these ads are their exclusivity to car dealers and marketing agencies. A person selling their car individually cannot access these ads and promote their vehicle using them. Google’s ad policies require that dealerships and marketers upload vehicle feeds to the Google Merchant Center and run Performance Max campaigns to access this ad type. This means you won’t have to worry about individual sellers taking some of your advertising space and attention.
What are the benefits?
Using Google Vehicle Ads allows you to show ads for your vehicles to auto shoppers in response to their search queries. This gives them the right information for them to take the next step in the car shopping process. Some benefits of these ads are:
Big range
You’ll reach more car buyers searching for cars online if you have matching models they are searching for. The Performance Max feature adds additional placement and inventory, making it much easier for you to leverage your audience through their search queries.
More accurate leads
The relevance of your offer and ads are presented to shoppers who can become qualified leads. This is done by showing key information and impressive images and videos regarding the vehicles you’re advertising.
Improved conversion rates and omnichannel strategy
Google Vehicle Ads helps you optimize your listings for conversions through online qualified leads that can turn into store visits. This tool can do this within a single advertising campaign, making it much more efficient and effective than other types of advertising.
Automated targeting
Your team won’t need to do as much work with these ads as you would with other campaigns. The vehicle listings become a Performance Max campaign, which means there’s not much work to be done to them. The relevant vehicle ads automatically appear for any relevant search queries on specified channels.
Valuable analytics
The Insights page provides data regarding audience demographics and search trends, which gives valuable insights to car dealers and marketing agencies.
What do Google Vehicle Ads look like?
Are the images right? Does the ad have the desired information? Does the ad get the message across clearly? These Google vehicle listings usually have a prominent image or video of the vehicle being advertised. Each ad also has accompanying details of the vehicle, such as:
- Image of the vehicle
- Make
- Model
- Price
- Mileage
- Condition
- Dealership name
These ads can show up on search engine results pages, Google Maps, YouTube, and other Google partner websites. The ad may change based on the format and platform being used, but the goal is the same across all networks. These ads are used to provide potential buyers with the essential information required for them to see vehicles that are for sale. This information should be enough to entice users to click on the ads and learn more or take further action.
Are you ready to put these ads to work?
Adding Google Vehicle Ads to your marketing campaigns seems like a no-brainer. These ads are designed to help Google present your inventory to interested buyers, which makes for more direct advertising than you might find using other methods. With the help of Google, your car dealership can access some of the most potent and effective advertising tools on the internet. What’s stopping you from putting this tool to work?
