Selling large items, such as boats and cars, can be done online. To do so, you’ve got to build a fantastic virtual showroom to present your products.

Although it would be great to be able to take customers for a test drive on a boat, that’s simply not as practical as it is when selling cars. This makes it challenging to sell boats and cars using online processes that can be used for both types of products. This means you’ve got to make a virtual showroom that’s inviting and easy to use.

What is a virtual showroom?

This area is a digital space with video elements that create a transformative digital experience. Your customers can view captivating videos that show off the latest products. These videos should have access to the digital catalog to explore the entire lineup, where they can shop for anything they desire with ease. This immersive platform allows buyers to seamlessly engage with your products, visualize them in various settings, and make informed decisions using the seamless interface that’s been created. A virtual showroom works well for selling boats and cars online, making it easier for customers to engage with your company.

How can you improve your virtual showroom?

Every market is different, and that means you must know what will work well for your customer base. Selling cars and boats is much more static and stationary than shipping small items across country lines to customers around the world. Here are a few ways you can improve your virtual showroom:

Understand your market

If your local area is made up of lower-income customers, outdoor enthusiasts, or is a slow developing part of the country, you need to cater to your clientele. This means offering boats that are good for lakes and rivers rather than cabin cruisers that would be better on the ocean. It also means showcasing trucks and sedans instead of sports cars. The showroom should reflect the simplicity and practicality of your local market.

On the other hand, if you’re doing business in a higher-income area that is near the ocean or large bodies of water, the cabin cruisers and high-end luxury vehicles make sense. The virtual showroom you create should reflect the higher-end clientele and offer some extras and styles that make them feel they’ve entered a luxury car or boat dealership online.

Make your virtual showroom inviting

Once you’ve got the design and presentation covered, you’ve got to focus on functionality. How many popups occur while a user is visiting your site? Can users easily view products, find the list of features, and purchase the item or engage with your team? In order to test the functionality of your showroom, you’ve got to have impartial users test it and give you feedback.

What should your virtual showroom include?

When you want to sell boats or cars online, your virtual showroom should include some functions that make it easy for customers to visualize themselves using the vehicle. Some of these functions required are:

Interactive Product Display

This allows users to view the products and interact with them through displays, 3D models, and multimedia content. Users should be able to zoom, rotate, and change angles to see the details and features of a boat or car.

Virtual Tours

This allows users to digitally tour your showroom and see how you do business. They can explore product collections, exhibits, and demonstrations at their pace, not the pace set by the presenter. This allows for a more relaxed feeling for the shopper, which is a positive step toward sales.

Customization Options

Your virtual showroom should allow users to change the product to their liking. This could be a special paint job on the car of their choosing or putting a thoughtful name on the hull of the boat they might want to buy. The more a customer can see the product and how it might look for them, the more likely they are to move through the sales process.

Virtual Product Testing

Customers want to visualize themselves using the products you’re selling. This can be a little difficult when selling cars and boats, but it can be done. Virtual test drives or video test drives of the products can help potential buyers understand what they have to look forward to with your products.

Whenever you’re selling boats or cars online, you need to create a virtual showroom that gives customers an experience that’s nearly as complete as what they would get if they came in and visited your physical showroom. Use these tips to create that experience and close more online leads.