Customer reviews are part of the lifeblood of your business. How can your business benefit the most and have reviews that put your company in a positive light?
It doesn’t matter the size of your business; customer reviews are extremely important to your company. Many modern shoppers start their product research online, and before they make a purchase decision, they check out the company’s reviews. If there aren’t enough reviews or many are poor, many shoppers will look for similar products from other companies.
What is the value of online reviews?
Reviews allow customers an opportunity to share their thoughts about their experience with a company. The smallest part of this is how well the product works for them. Most reviews not only show customers’ feeling about the items they purchased but also their experience with the company. Tis can help build trust and credibility with future customers who might buy from the company.
Positive reviews also boost online visibility in search results. These reviews signal to search engines that your business is trustworthy and relevant, which helps push your company’s name closer to the top of search results organically.
The challenge for most companies is ensuring customers who are happy with their products and services share their thoughts through a review. Here are some great ways to get more customer reviews for your company.
Make it easier to leave a review
Make sure your business is listed on all relevant review sites to ensure customers can easily search for your company to leave a review. The key places to ensure your customers can leave reviews are Google and Yelp. It’s also important to have clear call-to-action messages on your website including “leave us a review” which can be listed on your homepage and post-purchase pages.
Display some reviews on your website
Some people love to see their name online, and if you share positive reviews on your website, they can see their name on your pages once they leave you a review. This allows other customers to see that people enjoy your products and services and shows the latest reviews that have been left for your company. Make each positive review shareable on your website; this will give your customers a great place to see the positive comments that have been left.
Remind customers to leave a review through email
Sending an email is one of the best ways to remind customers to share a review of your company and products. If you want more customer reviews, program your system to send reminder emails during the first couple of weeks after a customer utilizes your products or services. Email requests are unique because they can be saved and read later instead of being an instant intrusion in their day.
Offer incentives for providing reviews
You want your customers to share their thoughts about your products and services. Another great way to incentivize them to leave reviews is to offer coupons, discounts, and other rewards to encourage customers to share their thoughts. Another incentive could be to leave repeat reviews for customers who purchase from your company more than once. This could also lead to the creation of loyalty programs to give customers points for reviews that can translate to discounts on future purchases. If you have enough products, this can lead to continued repeat sales.
Include physical review reminders
If you want to enjoy additional customer reviews, you could include paper invoices or marketing materials in your shipments. This includes a call-to-action with a QR code that allows for a mobile review by simply scanning the code. The QR code will take customers to the form to submit a review, which could result in more reviews for your company. This physical reminder could be put on the customer’s desk or in a place to remind them to leave you a review. Some shoppers prefer this physical reminder over an email reminder.
Post reviews to social media
Another place customers would enjoy seeing their reviews is on social media. Sharing your positive reviews with a note of gratitude on social media can be a huge benefit to your company. This is a fantastic way to show your appreciation for the review and allow potential future customers to see how other shoppers feel about your company. This sharing is a great way to cover several aspects of reviews and what customers want to see.
It’s important to receive positive customer reviews after shoppers utilize your products and services. This is a great way to share how other shoppers feel about your company and push your name to the top of search engines.
