LinkedIn is known for being for working professionals to connect together, but it can be a great place for you to sell cars.

Not all social media sites are created equal. Some are great for advertising while others are just for fun. When you make use of the tools on LinkedIn, you’re going to build leads and advertise the cars you have at your dealership to people who will take you seriously.

But Isn’t This Platform Only for Job Searches?

Many people think that LinkedIn is only for connecting for job searches in various industries, but it’s much more than that. This platform has millions of posts, articles, and videos that are shared every day. If you aren’t using this platform, you’re missing a connection with a waiting audience that could be ready to buy a car from your dealership.

How Can You Make the Most of this Platform?

Create a Profile and Get Started

You will need a profile for your dealership to connect with an audience, just like you need for every other social media platform. Create the pages that will let your visitors see who you are and connect with you. This will allow a connection between you and the potential customers that are looking for the cars you have for sale.

Set a Budget for Your Advertising

Just like other social media platforms, you need to set an affordable and appropriate budget to make sure you don’t overspend on your LinkedIn advertising. You can implement a couple of different options to keep your advertising affordable when using this site. Make sure you allow enough leeway to reach your goals and the audience looking for the cars you have for sale. The right paid advertising can make a huge difference to your bottom line.

Include High-Quality Images and Videos

You want your audience to take your dealership seriously and think of you when they want to buy a car. Invest in the equipment that will give you high-resolution images and videos. This is truly a tip that makes sense for all social media posts you share for your car dealership. You’ll be glad you invested in the equipment that gives you the best results when you see your posts with videos and images.

Start Engaging With Your Audience

As you begin to build your content and set up your profile, you should engage with your audience and let them know that you’re on this platform. Start by linking with recent customers, people you know, your employees, and other business accounts in your area. This will begin to build your audience and allow others to see you are on this site.

Experimentation is the Way to Success

Try various forms of advertising on LinkedIn and find the ones that work great for you. Sometimes the best way to learn which advertising strategies work the best is to put two different strategies to work at the same time. This experimentation can teach you a lot about what works and when. Different times of the year could bring different results with your strategies.

Turn Your LinkedIn Profile into a Trusted Resource

Provide content that matters to your potential customers. This can be information regarding recalls, maintenance tips, new products in the market, and various updates in the industry. You can showcase your new vehicles, offer tips and guidance, and warn your audience of potential dangers. Offer the content that will make your page one that will be viewed often and trusted for its information, which makes your dealership the trusted place for customers to buy a car.

Implement the Sales Navigator into the Mix

The Sales Navigator is a tool on LinkedIn that allows you to use this platform more efficiently to gain leads. This tool is easy to use and gives you the information you need to improve your advertising and offer better reach to your potential customers. Put this tool to work and see how easy it can be to improve your engagement levels on this platform.

Measure Your Performance

One of the greatest benefits of using any online marketing tool, including LinkedIn, is the ability to measure performance. You want the money you spend to result in sales and the LinkedIn Campaign Manager can help you with that. You’ll understand the best course of action for the next strategy you’ll implement and see what you did right and where you went wrong for constant improvement.