When you’re starting your website and want to use online marketing to showcase your new business, expect to spend quite a bit of money.

This is simply part of having a business and trying to showcase it where other companies are. You may have to pay for many services you’ll use, but there are some things you can do that are free and can make a huge difference for your business.

Get Active on Social Media with These Free Marketing Ideas

You may have to pay to have your products showcased on Facebook Marketplace, to have a business page on Instagram, or to publish your professional posts on Snapchat, but there are some things you can do that won’t cost you a dime. Improve your online marketing by creating a Facebook Business Page, an Instagram profile for your company, or publishing on Reddit.

Those ideas will get you started, but you will also want to start a Facebook Group and invite others to join and follow, fill out Yelp reviews for the businesses you partner with, and publish your products and ideas on Pinterest. Think about it, if you do all of these things, you’ll be visible on Facebook, Instagram, Reddit, Pinterest, and Yelp and you will not have to spend any money to make this happen.

Content is Still Important to Online Marketing

If you’re creative, you’ll want to build the content that will support your website and help bring more visitors to your company page. Some of the free ideas that you can take advantage of include writing a blog, guest posting on blogs related to your industry, and starting a podcast. Create the content that will support your message and find the places where it can be easy to showcase to bring more visitors to your company.

Video Marketing Can be Free for You

Yes, you could include use of the Stories functions of various social media sites and call this video marketing, but there’s more to it. Some of the free ways you can use video to improve your online marketing would be to start a YouTube channel, operate webinars, record presentations, and create a video course for your audience.

Let’s talk a little more about that last idea. Imagine how your customers use the products you sell or the problems they face that your items are supposed to solve. You can create a video course in several parts and release each part of the course to your followers. This is a great way to allow your audience to bring more eyes to your content and to showcase your expertise with those who are looking for the answers that you have for them.

Add a Digital Aspect to Your Online Marketing

You’ve got the content you need, you’re active on social media, and you’re offering videos for your followers, but are you putting your name out there where others can see? Take advantage of some free digital marketing by sending out free email newsletters, having a photoshoot at your business, completing your Google My Business page, and adding a live chat feature to your website.

Social Networking Can Support Your Business for Free

Get creative and build your social networking that can show that your business has a broad reach and a respected following online. You can do this for free, but you have to put in the time and the work to make it happen. You’ll want to start by asking your customers to refer your business to friends and family, which can be incentivized with a referral discount on their next purchase.

Reviews and testimonials are an integral part of your online marketing efforts, ask for them from your customers. With some amazing reviews, you’ll see an increase in traffic to your website. Another free way to improve your marketing and audience is to find a business partner and support online efforts together. Create the network that supports your business and showcases your products to your target audience.

Free Online Marketing Takes a Lot of Work

You won’t have to spend any money to take advantage of the marketing ideas in this article, but you will have to put in the “sweat equity” to get things done. Whether you have a small marketing budget or don’t have one at all, you can increase your reach and visibility online by implementing many of these marketing ideas to support your business and bring more views to your website.