Testing Threads Ads Just Got Simpler for Dealers
Meta is dropping the matching Instagram requirement for Threads ads. See what the gradual rollout means for dealers who want a simpler way to test the app.
What Car Buyers Really Want From Price Talks
Shoppers want honest sticker prices yet still love the thrill of talking a deal down. See how smart dealers can make those two wishes work together today.
How Tow/Haul Mode Actually Works
Learn what tow/haul mode does to your truck’s transmission, how engine braking helps on grades, and why brake controllers must be matched to your load.
Google Updates Its Data Manager API for Audiences
Google’s Data Manager API update adds one-call list clearing, field-level upload warnings, broader address data, and new AI agent skills for developers.
How Car Dealers Turned TikTok Into a Real Sales Floor
See how car dealers use TikTok to reach buyers, build trust, and hire new staff with short, honest videos that feel more like fun than a hard sales pitch.
What Google’s August Smart Bidding Shift Means for Your Ad Budget
Google is steering budget-limited Target CPA and ROAS campaigns back toward your set targets on August 17. Here is what the change means and how to prepare.
Why Even Ad Spend Across Your Lot Quietly Drains Profit
Even ad spending across every car on your lot can quietly drain profit. See how VIN-level thinking helps you fund the vehicles that actually need the push.
How AI Search Is Changing Dealership Discovery
AI assistants now pick which dealerships buyers visit. Learn how reviews and answer engine optimization decide who gets recommended and who disappears.
Dealer Marketing Shifts for 2026
Car shoppers are moving fast. They compare vehicles, read reviews, check payments, and ask search engines detailed questions before they ever contact a store. By 2026, dealer marketing needs to feel less like a loud ad and more like useful help at the right time.
The Truth About Mileage and What It Reveals on a Used Car
Walk onto any used car lot and the first number most shoppers chase is the one on the odometer. It feels like a shortcut to judging quality, but the figure by itself can be misleading. That number tells you something important about wear, value, and remaining life, yet it’s only one piece of a much…