What Car Dealers Need to Know Now About Google Vehicle Ads in 2025
Where can online shoppers find your vehicle inventory? Are you running Google Vehicle Ads that bring customers to your dealership?
Honda 0 SUV Prototype Puts Car Dealers and EV Fans on Alert
The future of Honda electric vehicles has just gotten a little closer and is a lot more exciting. At a high-octane Red Bull event in Tokyo, Formula 1 champion Max Verstappen took the wheel of the Honda 0 SUV prototype, giving the world a thrilling first look at what might become one of the most…
The Ultimate Guide to Facebook Automotive Inventory Ads
Facebook Automotive Inventory Ads are becoming an increasingly powerful dealership marketing tool, but you’ve got to set them up.
Voice Search and Automotive Marketing: Preparing Your Dealership for the Future
Instead of typing out search terms, many users find it much easier to employ the benefits of voice search. Is your website optimized for this type of search?
To Lease or to Buy: Which Is the Better Option for Your Lifestyle?
For some, leasing a car is the best option. For others, financing an automotive purchase is the obvious choice. Discover the pros and cons of each approach before deciding how you want to proceed.
Omnichannel Marketing for Dealerships: Creating a Seamless Customer Journey
Does your marketing connect with customers during every phase of their car-buying journey? If you’re using omnichannel marketing, it will.
America’s Full-Size Trucks
What’s New for 2025? The most popular trucks for sale in 2025 include perennial favorites like the F-150, Silverado, Ram 1500, Tundra, and others. See what’s new for the model year before you buy. Nearly every mainstream automaker has a full-size truck model, but several brands dominate the market. Ford, Chevy, Ram, and Toyota have…
Geotargeting Strategies for Automotive Ads: Reaching Buyers Near and Far
Geotargeting allows automotive companies to reach highly specific audiences based on their geographic location. How can you take advantage of these strategies?
Honda and Nissan Call Off Merger Talks but Continue EV Collaboration
The automotive world has been watching closely as Honda, Nissan, and Mitsubishi explored the possibility of a major partnership that could have reshaped the industry. However, those talks have officially come to an end. While the proposed merger between Honda and Nissan would have created the world’s third-largest automaker, recent announcements confirm that the companies…
Battle of the Full-Size Trucks: GMC Sierra vs Chevy Silverado
The GMC Sierra and Chevrolet Silverado are very similar trucks, but they’re not exactly the same. This article will look at the differences between the GMC Sierra vs Chevy Silverado to help drivers choose the right one.